Friday, August 17, 2012

Getting to the Heart of the Matter

Intellectual Property: The Tough New Realities That Could Make or Break Your Business — Intellectual Property 101 — The latest Way Better Patents Good Read.

Intellectual property doesn't need to be scary - that's the whole foundation of Way Better Patents.  If people are going to spend millions and millions of dollars on patents and patent enforcement, and if patent news can more markets, mere mortals should be able to figure out what's going on.  We've had quite a few meetings that went something like this:

Enter business executive toting a big thick document stylishly bound in consultant-esque fashion.

Mr. or Ms. Executive slides the bulky document across the table and says, "I just paid $50,000 for this due diligence thing and I still don't understand if I can make and sell my product.  Why do I need to bother with this stuff anyway."

IP guru starts to explain how prior art and patents work and Mr. or Ms. Executives eyes roll back in their head while they reach for the Excedrin Migraine - that is if they can find it.  Fade to dark....

This book is the one you send Ms. or Mr. Executive home with so that they can come back with a reasonable understanding about what IP is all about and why they should care.  They might even acquire the vocabulary to keep up with their patent attorney and patent examiner.

The author, Paul Goldstein, is a law professor at Stanford Law and works counsel to Morrison & Foerster, he works on intellectual property litigation and transactions.  Who doesn't want to read a book by someone who works for a law firm with the nick name Mo Fo?

Intellectual Property: The Tough New Realities That Could Make or Break Your Business by Paul Goldstein — Stuff you need to know presented without the patent mumbo jumbo.

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(We added the link to buy the books at Amazon for two reasons - the pictures of the covers look good and if you buy one of the books from the link on, Amazon pays us a little change.  This helps us keep our product cost low. )